This morning another song from the duo popped up on Soundcloud, so I decided to stream both in the post. The brotha Häzel from Paris needs no introduction. He’s like the Large Professor of this time…slept on and underappreciated. TFOX is a singer-songwriter and multi-instrumentalist from Woodbridge, Virginia who we hadn’t heard of before. Honestly the two work well together, so perhaps in the future we’ll hear more from these fellas.
Every once in a while I get the urge to write about something else than music. Well not really, but I mean this piece is about how modern day producers rise to power.
Back in the days of vinyl, record labels dominated the market with their huge marketing budgets. The new generation is all about DIY…do it yourself. With the digitalization of music came platforms like Soundcloud that offer everything a creator of music needs. If you want to give away music that’s easily done with a direct download or if you want a steady following on Facebook, you just link to a like gate page. Unfortunately Facebook will stop supporting like gating on November 5th, 2014.
Gaining hundreds or thousands of followers nowadays looks simple since the general public knows where and how to look. On the other hand, alone is just alone and lately individuals have been forming alliances to build an even bigger and stronger following. These coalitions or internet labels as many call themselves consist of 10, 20 or 40 producers that combine their knowledge, network and marketing efforts. This seems to be a winning formula and platforms such as AGO, Modern Filth and Flow-Fi are gaining large amounts of fans.
The question that pops to mind is: what role will record labels be playing in the years to come? Now there’s still thousands of labels that do provide artwork, distribution and mastering of course. I often wonder in what capacity these newly formed collectives invest in things like mastering and distribution. Does is sound ‘good enough’ to go on Soundcloud? Will an EP be distributed through a Facebook fangate page only?
Now I’m not judging anyone here, but I’m simply looking from the outside in. These past two years have been all about the numbers. Or so it seems. Big numbers being good, small numbers being boring. On their quest to getting these numbers, are some perhaps lowering the quality standards? Let’s not forget there is a reason why people get their music mixed & mastered properly before offering it to the public. Or is quality not so much the issue when it comes to modern day music?
What I do know is that a new way of promoting music is interesting. Most producers I talk to are well aware of the fact their music is not going to earn them a penny. That’s not the goal anymore though. For reaching those 100K followers or 500K plays is the current ambition. Getting noticed is what it takes to rise to power.
After their Moovmnt Guest Mix 11, the German production/DJ duo, Glenn Astro & IMYRMIND is back in the spotlights. Their “Box aus Holz 09” EP released earlier this month on (not hard to guess) Max Graef‘s label Box au Holz.
When you translate some of the outlandish German titles translated into English you get “Dancing In Theo’s Beat-Bar” and “Freedom For The Grandmother”. Don’t let these kooky names fool you, for there is nothing but pure dopeness on Glenn Astro & IMYRMIND’s release.
Glenn Astro & IMYRMIND are two German producers that have been making thunder this year. Some of our favorite remixes are coming out of Germany nowadays and to be specific out of Max Graef’s Box Aus Holz camp.
The duo released their “Box Aus Holz 09” EP last week and let me tell you it’s really something else. High end soulful House music that’s well worth your money. We will be getting into this release more later this week though, so stay tuned!
For now kick back and enjoy this 50 minute guest mix Glenn Astro & IMYRMIND made for us and if you like what you hear, please show some love and hit the repost button. Thanks Duktus for delivering fine artwork again. Oh and in case you were wondering, this one is available as a free download.
Next Saturday The Foreign Exchange (Phonte & Nicolay) will be performing in Amsterdam. We thought it would be an awesome idea to squeeze all of our favorite FE related songs into one 50 minute mix.
In our opinion this mix is a great introduction for anyone to get to know The Foreign Exchange. At the same time it’s a recap for the die-hard fans, who’ve been enjoying their music for a decade. Grab a free download of ‘The Foreign Exchange Moovmnt’s Favs Mix‘ or just enjoy it on Soundcloud.
FYI…The Foreign Exchange will be performing at People’s Place (Amsterdam) October 4th, 2014. We’ll be hosting the event so don’t be shy and come enjoy some incredible music with us. There’s still some tickets left, so get yours right now!
By now you must be well aware of the fact that Danish producer Galimatias is one of our favorite producers. Admitted the list is long, but still c’mon son. Together with 20 year old miss Alina Baraz from Ohio, he’s been making music/magic for a while now. Rarely do musicians compliment one and other, but in this case it’s a match made in heaven.
Their new song “Fantasy” is just as described. It’s nothing short from a tiny miracle that flows fluently through your earholes like the sweetest whisper imaginable. At first sonicly playful and fairytalelike, but when the song comes to maturity so does the sound. Simply put an amazing work of art of Alina Baraz and Galimatias’ forthcoming ‘Urban Flora‘ EP (which I’m already in love with). Oh and Matias, please start sending it over bruh.
For those that don’t know, Wavefiles is a party in Amsterdam that is setting the trend. In the past they have brought artists like fLako, Stwo, Samiyam, Om Unit, IAMNOBODI, 813 and Chloe Martini to the Dutch capitol. And now it’s Evil Needle‘s turn to strut his stuff. The next edition will take place tomorrow at OT301 with local support from Jarreau Vandal (Soulection) and Sojuju (Flow-Fi).
Luck has it we are giving away some tickets. So if you and a friend would like to go, click this link and follow the description! For those that are not so lucky to be able to catch Evil Needle’s show at Wavefiles, don’t worry. Enjoy his track “Antidote” of the last Soulection compilation.
You might remember French producer Fulgeance, who’s been getting into producing House music lately. He does so under the name Claude together with Darius Broobecker.
Fusing that filthy Disco Funk sound with some serious Chicago House rhythms is what these Claude does best. On this project Darius is the digger, who comes up with samples. We are delighted to exclusively premiere the track “Damn Thang“. Get ready for some dance floor winners served in a typical French way.